As the owners of ULLRs Archery, we live by our culture and represent the Norse Spirit. Seid (Seiðr) is a collective term for the Norse wisdom and techniques, and akin to religion and magic. Let this spirit flow through you with Apparel designed to honor the SEID.

Ullr’s is built on the tradition of the Nordic warrior and hunting culture. The use of Runes as symbols of expression, ideas, and meaning are close at heart to the culture of our company and who we are an individuals.

The Vikings left behind a great number of documents in stone, wood and metal, all written in the enigmatic symbols known as runes. They relied on these symbols not only for writing but also to tell fortunes, cast spells, and provide protection. The runic alphabet, also known as futhark, was a writing system used by Germanic peoples in northern Europe, Britain, Scandinavia, and Iceland from around the third century AD until the sixteenth or seventeenth century AD.

As a member of the Ullr’s tribe, you will see this symbolized on our apparel, archery products, and branding. Welcome to the realm “WHERE THE LEGEND BEGINS”